Black Iguana Enters The Nigerian Market
Director, Black Iguana, Dr. Solomon Olatoye (left); President/Founder, DGI Beverages, Mr. Earl Castor; and Director for African Regions, Mr. Lanre Okupe at the media launch of Black Iguana Margarita in Lagosâ€¦recently.
AFTER a successful debut in Texas, USA, in 2006, Black Iguana, a premium Ready-To-Drink wine-based Margarita cocktail has made its entry into the Nigerian market space. With variants such as Lime Margaritas, Strawberry Flavour, Peach, Coconut Pina Flavour, Black Iguana appeals to across demography.
Speaking at a media parley, which took place in Protea Hotel, Ikeja, the President & Founder, DGI Beverages, manufacturers of Black Iguana Margarita, Mr. Earl Castor stated that the brand is a ready-to-drink refreshing beverage that does not require any mixer, blender or concoction.
â€œUnlike other beverages in the market, our trademark, hand contoured pouches allow consumers to drink directly from it without creating any additional clean up. The uniquely designed Black Iguana Margarita pouch is visually stimulating and drives sales among both male and female consumers,â€ he explained.
Black Iguana pouches have re-closable spouts to increase and prolong consumer experience.
Consumption can be done straight out of the pouch or poured into glass thus making it very flexible and user-friendly.
Castor further stated that Black Iguana is in Nigeria to pep-up party experience and give consumers a uniquely exciting party feeling.
â€œThe journey to Nigeria began about two years ago and we have completed all regulatory processes and requirements to enable us market the brand freely in Nigeria. Black Iguana is already in marts, stores, supermarkets and hotels. Also, adequate plans have been put in place to ensure regular supply of the product as well as infrastructure to support the marketing drive.â€
He added: â€œBlack Iguana cocktails are ready-to-drink and can be enjoyed straight from the pouch or served chilled over ice, slushy or frozen.
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